Need More Inspiration?
Need More Money?
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I help large format digital printer and custom display artisians, Northeast Digital Imaging, position itself as a brand facilitation partner to its blue chip portfolio of regional clients. The What's The Big Idea monthly email, targeted to creative professionals at its client companies, usually provides links to must-see sites for creative inspiration. After three monthly mailings to current client creatives, I split the cleaned and motivated list (meaning they opened and clicked, often multiple times, on the links within) and sent creative salary infographics to half of the email list. The March 2013 Need More Inspiration?/ Need More Money? Campaign resonates with recipients and continues to build the Northeast Digital Imaging brand as an entrusted marketing partner that understands the needs of creatives.
