Planned, branded and created Just Rewards integrated anti-piracy program for Microsoft’s Eastern U.S. sales region that helped generate $42 million in sales in the first year and evolved into a national program. Just Rewards was an inside-out initiative-it's first objective was to educate as well as motivate Microsoft employees to take concerted action to prevent Microsoft software piracy.
Keepers of the Flame: The Just Rewards monitor tents kept the anti-pirate initiative fires burning brightly and Microsoft employees stoked to reclaim lost revenues.
Below: The monthly email/letter campaign maintained the stoke, provided traction and drove Microsoft employees to a Microsoft anti-piracy guide to gather clues.
